Online dating does not work

If you do the quick and simple math there, that means that 80% of online daters are NOT getting the result they think they're paying for on those sites. As a former award-winning advertising copywriter before I got into relationship coaching, this is incredibly obvious to me, but to most it's not.

I don't know about you, but those odds suck if you ask me. That's because its job is to get attention, cause engagement, pique curiosity, create a favorable impression and generate a response. If you asked me to safely split an atom, let's just say I wouldn't sound or look nearly as smart as I might in this particular area.

No one will send him aggressive commands to put this on, or take this off.

In fact, he probably won’t get any messages at all.

But you’re a sensible, street-wise, adult human being with common sense.

And sometimes the reject-ee will get mad, whether you’ve met them or not.

Experts say online dating sites see a huge traffic increase between Christmas and Valentine’s Day.

With the number of visitors these sites get each month, that increase is pretty significant: Some current estimates report between 10.5 and 23.8 million unique visitors per month for two major dating sites.

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What is the real reason online dating isn't working for you? Now, if that sentence offends you at all, that may be a clue for you to pay special attention.

When a man joins a dating website, it’s not really a huge risk.

So today, I’m deleting all of my online dating profiles, and venturing out onto a brave new experiment called, “real life”.

The truth is no matter what your experience or back story, the main reason why online dating doesn't work for the majority of people is shockingly simple—its ineffective or poorly developed profiles. I didn't say it's all your fault or that you somehow deserve to suffer; on the contrary, I do this work because I believe everyone deserves to feel more loved than they've felt before ... The reality is, one third of all new marriages began with an online date, so there is absolutely no doubt whatsoever that online dating does undeniably work. The difference between a good ad and a bad ad is breathtakingly simple.

But, here's the other interesting statistic—only about 20% of online daters say it's working for them, which is defined by whether they're dating, in a relationship, engaged or married as a result. A good ad works and gets a response, which is the intended result; a bad ad gets ignored and is a tremendous waste of time, money and resources.


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