Financial viability for newspapers and most magazines, at least for now, requires retaining as many existing print readers as possible.
Yet the trends are clear: people, especially the young, are turning to the Internet for more and more of their news and developing an effective digital strategy is essential for long-term survivial: * Source: Pew Research Center for the People & the Press * Source: Pew Research Center for the People & the Press For other and more detailed statistics on where people get their news see: While the trend toward online is clear, not everyone is embracing it. For print and broadcast organizations, this means a core group of their audience remains wedded to traditional products and often resistant to getting news online.
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For newspapers, typically 15 percent or less of total revenues come from online operations (although the Los Angeles Times reported in late 2008 that online income was enough to pay for the paper’s entire print and online news staffs).
Magazines similarly get less than 10 percent of their revenue from their digital operations according to an Advertising Age survey of 2008 revenues.