Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites.
Online dating is a multi-billion dollar industry with over 40 million users and growing every day.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.
Tinder has a reputation as a hook-up app, but what about people who want to find lasting relationships?
Should they look elsewhere, asking friends to set them up or striking up conversation at a bar instead of going online?